About Morgan
BRAND STRATEGIST | MOM X2 | PODCAST HOST | MILITARY SPOUSE
Hey Friend, I’m so glad you’re here!
I’m Morgan, the founder of Specht & Co. Creative Studio and the creator of the Stand Out Brand™ System — the strategy-first approach that helps online service providers finally understand why their brand isn’t converting the way they want… and exactly how to fix it.
I believe the best latte in the world is made in my own kitchen, that a a walk and a piping hot shower can cure pretty much anything, that pineapple does belong on pizza, and that when we’re willing to put in the work, there’s truly nothing we can’t accomplish.
Most importantly though, I believe every single online service provider deserves to feel 110% confident in how they show up online. Not just because their branding is pretty, but because it’s rooted in strategy, intention, and their unique competitive edge.
So how did I get here? Great question.
My brain has always been this perfect storm of creativity and analytical thinking, so it’s no surprise that brand strategy and design is where I ultimately landed. I’ve always loved solving creative puzzles, understanding how people think and make decisions, and using design as a tool for connection.
And yes, helping people make more money doing what they love.
Solving creative puzzles, constantly learning new things, and getting the opportunity to use my artistic skills to help people make money? Yes please!
After graduating with college at barely 21 years old with Bachelor’s degrees in both design and marketing, I stepped into my heels and pencil skirt and walked straight into a fancy ad agency job that I just knew was going to be super fun, creative, and flexible.
Just like in Madmen, right?
Wrong. So, so wrong. I was young, I was naive, and I learned a TON.
Fast forward several years, a couple of job changes, and a few months of “freelancing” and I finally came to the conclusion that working for someone else, clocking 8 hours per day in a cubicle and having to ask permission to take a day off was just NOT. FOR. ME.
So I got serious, hired a coach, put in the work, and started a business!
(Of course there was a lot more to it than that - but I’ll spare you can listen to my podcast if you really want all the details)
Now my workdays look like juggling preschool pickup, project timelines, and planning our next PCS with a one-year-old crawling around at my feet. It’s chaotic in all the best ways, and it’s shaped me into an even more intentional, strategy-first business owner.
But the real gift is getting to help my clients stop guessing with their brand and start building something that feels strategic, aligned, and totally magnetic.
There’s no way I could do it alone though.
There’s no universe where I could do all of this alone.
I’m endlessly grateful for the small-but-mighty team that supports our clients, keeps projects moving, and helps bring every brand strategy and design to life with care and intention.
When I’m not elbows-deep in the back end of a website or mapping out a brand strategy, you can usually find me chasing my kids around (#twoundertwolife), curled up by the fireplace with a cup of coffee and a good book, or on a new roadtrip adventure with my family.
