Stand Out Brand Strategy For Online Service Providers
Rebuild the foundation of your brand before you take action on
design
copy
marketing
visibility
$997 investment with an option to credit it toward done-for-you design packages
I know you want a pretty brand
And I will create that for you!
But design without strategy is just decoration.
if we start putting together your logo & brand colors, or I start designing your website, and we don’t have a strategy to come back to – then it’s not going to work for you long-term.
At Specht & Co, we build brands that last
Your current website and visuals got you here – and we celebrate that! But that was for the beginning phase of your business.
You’re looking forward now, and you need a brand that will carry you into your consistent, authoritative phase of business.
For you to fully step into that role, you need to stop tinkering with your website, social media, and everything else in your brand, and build an experience that matches who your clients expect you to be.
And ‘brand strategy’ is so much more than a document
✅ With brand strategy
❌ Without brand strategy
Ideas that connect with your audience and position you as an authority
💬 Messaging
Random statements with no common thread
Fluffy words on a page
✏️ Copy
Repeatable, recognizable feelings
Trendy colors, fonts, and designs
🎨 Design
Cohesive visuals that create a curated experience
A clear plan for where to show up and what to say
📲 Marketing
Spinning your wheels and never gaining traction
A strategic brand will create an experience that makes it easy (and exciting!) to buy from you.
You’ll be recognizable from a mile away.
But you have to start with a strategy that pulls it all together.
Curious what exactly is included in your final brand strategy guide?
Let me give you a BTS look!
You’re having trouble getting ‘omg yes!’ answers from your leads. They have lots of questions and you know you’re the right person to help them, but you can't figure out how to communicate that.
It’s time to focus on brand strategy if…
OR
You’ve outgrown your brand and you know your next level looks and feels way better than this, but you don’t know where to start. Creating a new piece of content right now includes hours of tinkering in Canva to find something that feels… meh.
A Stand Out Brand Strategy Intensive will help you see the gaps in your brand, and exactly what needs to be done to fix them.
I’ll give you a direction on how to move forward, and if you decide to hire my team for Done-For-You design, we’ll apply the full $997 toward your package.
*Apply the full $997 toward a DFY design package when booked within 7 days of your receiving your final deliverables.
“I feel like I can breathe again. Morgan was able to take the chaos that was my brain and make it make sense. Now I have a much stronger understanding of who I am, who I can help, and where I want to go with my business. ”
- Jess Z., Tails & Emails
Here’s how it works:
STEP 1
1 hour — on your own
Stand Out Brand Questionnaire
Tell me what’s working, what’s missing, and what makes you stand out. This is the part where you get all the messy thoughts out of your head, and on paper!
STEP 2
90 minutes — together
90-Minute Strategy Call
We’ll map out your brand foundation from purpose and audience to brand voice and positioning. I’ll take the chaos and half-formed thoughts you can’t make sense of, and pull them all together into a simple and effective brand strategy right before your eyes.
STEP 3
Review on your own
PDF Brand Strategy Guide
You’ll receive a crystal-clear summary of everything we covered, including your purpose, mission, vision, values, competition, ideal client, messaging, brand voice, client experience, & more!
STEP 4
30 mins — on your own
Loom Walkthrough + Action Plan
After the call, I’ll send a personalized video recap and recommendations for next steps on bringing your new strategy to life visually, whether you're DIYing or working with Specht & Co. through our Stand Out Brand and Web Design services
A Few Frequently Asked Q’s
What if I’m not ready for a full rebrand?
That’s exactly what this is for. Think of it as step zero. No pressure, just clarity.
Do I need anything prepared?
Just complete the brand questionnaire before our session and I’ll guide you through the rest.
What happens after the call?
You’ll get your PDF guide and a Loom walkthrough with next steps within a week. If you’re ready to move forward, I’ll recommend the best-fit design package.
What if I wait more than 7 days to book a design package?
You can still book, but the strategy credit only applies if you book within 7 days of receiving your completed PDF and Loom walkthrough.
Can i just book a design package?
No can do, sorry! I firmly believe that the most effective and profitable brands are built on a foundation of strategy, so the only way to work with Specht & Co. on design is to start with your Stand Out Brand Strategy Intensive.
Ready to feel confident AF in your brand?
Let’s map it out together so your next move is backed by strategy, not guesswork.
*Apply the full $997 toward a DFY design package when booked within 7 days of your receiving your final deliverables.