Stand Out Brand™ Strategy Session For Online Service Providers
Build the foundation of your brand before you take action on
design
copy
marketing
visibility
This paid Brand Strategy Session is the first step to working together, designed to give you clarity, direction, and a strategic foundation before investing in design, a website, or a full rebrand.
$997 investment with an option to credit it toward done-for-you brand and web design packages
You deserve a beautiful brand that you’re proud of!
And we will create that for you!
But design without strategy is just decoration.
If we start putting together your logo & brand colors, or jump straight into your website, without a foundational strategy to come back to… it’s not going to work for you long-term.
TBH, you’ll probably be gearing up for another rebrand in a year or two because things still won’t feel quite right.
At Specht & Co, we build brands that last
Your current website and visuals got you here – and that’s huge! But that was for the beginning phase of your business.
You’re looking forward now, and you need a brand that will carry you into your consistent, authoritative phase of business.
For you to fully step into that role, you need to stop tinkering with your website, social media, and everything else in your brand, and build an experience that matches who your clients expect you to be.
Or book a 15min Brand Chat so we can talk through what a Stand Out Brand™ Strategy session might look like for you!
Our proven Stand Out Brand™ process gives you the strategic foundation you need
so you can stop rebranding every two years and focus on what really matters in your business
1
STAND OUT BRAND™
STRATEGY SESSION
Brand Substance
Brand Positioning
Ideal Client Analysis
Competitor Audit
Differentiator
Messaging & Voice
2
BRAND & WEBSITE DESIGN
Logo Suite
Brand Colors
Font Selections
Marketing Collateral
Canva Brand Kit Setup
Squarespace or Kajabi Website
3
OPTIONAL ADD-ONS
SEO
Social Media Content
Additional Website Pages
Course or Membership Design
(Kajabi Only)
4
ONGOING BRAND SUPPORT
A strategic brand will create an experience that makes it easy (and exciting!) for your audience to buy from you.
You’ll be recognizable from a mile away.
But you have to start with a strategy that ties it all together.
Or book a 15min Brand Chat so we can talk through what a Stand Out Brand™ Strategy session might look like for you!
❌
Without
brand strategy
✅
With
brand strategy
💬 Messaging
✅ Ideas that connect with your audience & position you as an authority
❌ Random statements with no common thread
✏️ Copy
❌ Fluffy words on a page
✅ Repeatable, recognizable feelings
🎨 Design
❌ Trendy colors, fonts, and designs
✅ Cohesive visuals that create a curated experience
📲 Marketing
❌ Spinning your wheels and never gaining traction
✅ A clear plan for where to show up and what to say
A strategic brand will create an experience that makes it easy (and exciting!) to buy from you.
You’ll be recognizable from a mile away.
But you have to start with a strategy that ties it all together.
Or book a 15min Brand Chat so we can talk through what a Stand Out Brand™ Strategy session might look like for you!
Curious what exactly is included in your final brand strategy guide?
Let me give you a BTS look of every element of your brand that we’ll touch during your brand strategy session!
Or book a 15min Brand Chat so we can talk through what a Stand Out Brand™ Strategy session might look like for you!
You’re having trouble getting ‘omg yes!’ answers from your leads. They have lots of questions and you know you’re the right person to help them, but you can't figure out how to communicate that.
A Stand Out Brand™ Strategy Session is exactly what you need if…
OR
You’ve outgrown your brand and you know your next level looks and feels way better than this, but you don’t know where to start. Creating a new piece of content right now includes hours of tinkering in Canva to find something that feels… meh.
A Stand Out Brand™ Strategy Session will help you see the gaps in your brand, and exactly what needs to be done to fix them.
I’ll give you a direction on how to move forward, and if you decide to hire my team for Done-For-You design, we’ll apply the full $997 toward your package.
Or book a 15min Brand Chat so we can talk through what a Stand Out Brand™ Strategy session might look like for you!
Here’s how a brand strategy session works:
STEP 1
1 hour — on your own
Stand Out Brand™ Questionnaire
Tell me what’s working, what’s missing, and what makes you stand out. This is the part where you get all the messy thoughts out of your head, and on paper!
STEP 2
90 minutes — together
90-Minute Strategy Call
We’ll map out your brand foundation from purpose and audience to brand voice and positioning. I’ll take the chaos and half-formed thoughts you can’t make sense of, and pull them all together into a simple and effective brand strategy right before your eyes.
STEP 3
Review on your own
PDF Brand Strategy Guide
You’ll receive a crystal-clear summary of everything we covered, including your purpose, mission, vision, values, competition, ideal client, messaging, brand voice, client experience, & more!
STEP 4
30 mins — on your own
Loom Walkthrough + Action Plan
After the call, I’ll send a personalized video recap and recommendations for next steps on bringing your new strategy to life visually, whether you're DIYing or working with Specht & Co. through our Stand Out Brand™ and Web Design services
Or book a 15min Brand Chat so we can talk through what a Stand Out Brand™ Strategy session might look like for you!
A Few Frequently Asked Q’s
Is this a paid discovery call?
NO! The Stand Out Brand™ Strategy session is a complete paid offer in itself. At the end of our time together you’ll receive a final brand strategy guide and suggestions for what next steps to take with your brand. We do offer free discovery calls to chat about your specific needs if you have questions.
What if I’m not ready for a full rebrand?
That’s exactly what this is for. Think of it as step zero. No pressure, just clarity.
Do I need anything prepared?
Just complete the brand questionnaire before our session and I’ll guide you through the rest.
What happens after the call?
You’ll get your PDF guide and a Loom walkthrough with next steps within a week. If you’re ready to move forward, I’ll recommend the best-fit design package.
What if I wait more than 30 days to book a design package?
You can still book, but the strategy credit only applies if you book within 30 days of receiving your completed PDF and Loom walkthrough.
Can i just book a design package?
No can do, sorry! I firmly believe that the most effective and profitable brands are built on a foundation of strategy, so the only way to work with Specht & Co. on brand design is to start with your Stand Out Brand™ Strategy Session.
If you have an existing brand you’re happy with and need design support such as sales page design, website edits, social media graphics, etc. consider booking a Designer Day.
I have more questions!
Awesome, I can’t wait to hear them! Just book a 15min Brand Chat and we can talk through exactly what a Stand Out Brand™ Strategy session might look like for you!
Ready to feel confident AF in your brand?
Let’s map it out together so your next move is backed by strategy, not guesswork.
*Apply the full $997 toward a DFY design package when booked within 30 days of your receiving your final deliverables.