Strategic brand design for service providers

You deserve a pretty
functional easy-to-use freakin' gorgeous growth focused strategic
brand

My promise to you:

Your new brand will stop scrolls, encourage engagement, and win perfect fit clients

Strategic brand design examples for online service providers

Your business has come a long 👏 way 👏

Whether you’re working with a brand you DIY’d or got off Fiverr (, you’ve worked freaking hard to get where you are.

That deserves a big round of applause!

But, things have changed since you first started out.

You’ve really come into your own as a business owner. You know who the ‘eff you are, and you have a new, evolved energy that’s propelling you toward massive success.

What you need now is a better brand that serves a bigger purpose

a brand that kicks a$$, just like you!

Here’s how we build your profitable, strategic brand:

Step 1: Schedule a brand chat and we’ll get to know each other and talk about what a strategic brand could look like for your unique business.

Step 2: We start with a Stand Out Brand™ Strategy session to make sure that everything we do is aligned with not just where you are, but where you’re headed.

Step 3: Next, we create a visual brand that is the perfect blend of “feels like you” and “draws in your people like a magnet”.

Step 4: You use your new brand to show up consistently & confidently across all platforms and to ‘wow’ clients for years to come!

Or if you’re ready to book now, grab a spot on my calendar for a Stand Out Brand™ Strategy Session

Morgan really understood what I wanted and created it for me. How she understood from my vague ideas, I have no idea! She really gets people and can see their vision. She is a total professional that will go the extra mile to make sure you are satisfied.

- Katelyn Coon, Katelyn Coon Real Estate

As an online service provider,
your brand is your
first impression

And we all know you only get one… so how will you make it last?

Done-For-You Strategy, design, & implementation

Branding
Pro

Starting at $4,997
I Need This! →

Includes:

  • Stand Out Brand™ Strategy: The foundation we’ll use to build a brand that will serve you for years to come. Check out the details here.

  • Brand Identity Design:
    Moodboard
    Brand Color Palette
    Brand Fonts
    Full Logo Suite

  • Marketing Collateral:
    Business Card(s)
    Email Signature(s)
    Social Media Assets & Template Library
    2 Items of Your Choice (lead magnet, additional landing page, slide deck, workbook, branded swag, etc.)

  • Tools & Training:
    Brand strategy & style guide
    Canva Brand Kit Setup
    Live “how to use your new brand” training session

We strategize & design, you implement

Branding
Basics

Starting at $2,997
Let's Get Started! →

Includes:

  • Stand Out Brand™ Strategy: The foundation we’ll use to build a brand that will serve you for years to come. Check out the details here.

  • Brand Identity Design:
    Moodboard
    Brand Color Palette
    Brand Fonts
    Full Logo Suite

  • Tools & Training:
    Brand strategy & style guide
    Canva Brand Kit Setup
    Live “how to use your new brand” training session

And if you’re looking for even more comprehensive brand support including things like copy, SEO, and photography… check out The Ultimate Brand Experience.

It’s our exclusive signature offer for growing businesses who are ready to get their entire brand ecosystem on lock.

*Payment plans are available for all packages.

I feel so much more professional and put together. I now have a brand that fits me and projects how I want clients to feel when working with me even before they meet me.

- Katie Smith, Wild Path Consulting

Brand strategist and designer for online service providers

You’ll see the impact, quickly

So what exactly does an uber consistent, strategic (and beautiful) brand do for you?

💰 It makes you money

If your new branding is attracting 15 new leads a month, and they convert at 10% (which is super low!) you’d get 1.5 new clients each month, or 18 new clients a year. If your offer is just $997, that’s nearly $18k of new business, just from your branding. 

🤝 It solidifies relationships

Stories sell. We’ve all heard it. But your business’ story is told through branding. The colors convey feeling, the fonts give authority (and readability), and your cohesive brand has a whole personality. 

As Maya Angelou said, “People will never forget how you made them feel.”. A polished, strategic brand will make people feel good about working with you.

🧭 It gives you direction

When you wonder about your next offer, marketing move, or post, you’ll have a set of guidelines and tools to help you send the right message, every time.

The Stand Out Brand™ Process

is the difference between a pretty brand, and a brand that drives meaningful growth in your business.

Visuals are an exciting step in the process, but we always start with strategy.

1

STAND OUT BRAND™
STRATEGY SESSION

Brand Substance
Brand Positioning
Ideal Client Analysis
Competitor Audit
Brand Archetypes
Messaging & Voice

2

BRAND & WEBSITE DESIGN

Logo Suite
Brand Colors
Font Selections
Marketing Collateral
Canva Brand Kit Setup
Squarespace or Kajabi Website

3

OPTIONAL ADD-ONS

SEO
Social Media Content
Additional Website Pages
Course or Membership Design
(Kajabi Only)

4

ONGOING BRAND SUPPORT

Never wonder, “Now what?”

We don’t just hand over your brand guide and say, “Good luck!”. 

Instead, you’ll receive continued support for 1-3 months after your brand guide delivery through The Six Figure Brand® Society (it’s included!) to help you implement your new brand in #alltheplaces. 

With Specht & Co. by your side, you’ll be confident AF in where & how your brand shows up! 

Or if you’re ready to book now, grab a spot on my calendar for a Stand Out Brand™ Strategy Session

Start with a Stand Out Brand™ audit!

Get Clear on What Your Brand Needs To Stand Out

This quick interactive audit helps you see what’s already working for your brand, spot any gaps, and feel confident about what comes next, whether that’s a small refresh or a total rebrand.