Ep. 24 Motherhood and Marketing: Building a Business That Works for Your Life with Megan Phillips
Running a business is challenging. Running a business while raising kids? That’s a whole different ball game. The to-do lists never end, the boundaries between “work” and “life” blur easily, and there’s constant pressure to keep all the plates spinning.
In this episode of The Six Figure Brand Podcast, I sat down with my good friend Megan Phillips — a social media manager and mom of three — to talk about how she built a business that works for her life instead of taking over her life.
We covered her unique path into motherhood and entrepreneurship, how she balances marketing with raising a family, and her best advice for knowing when and how to hire a social media manager so you actually see results.
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Megan’s Journey Into Motherhood and Business
Megan’s path to motherhood was not easy or straightforward. She and her husband faced years of infertility struggles before eventually adopting their child and quickly after becoming pregnant with her second, and then third. That journey marked by patience, faith, and perseverance, shaped not only her approach to parenting, but also the kind of business she wanted to build.
Her early years of motherhood were fully devoted to her kids, but as they grew, Megan started to explore ways to earn income from home while still being present for her family. She dipped her toe into entrepreneurship through network marketing/MLM work. That season taught her a lot about sales, self-promotion, and social media — but also helped her realize she wanted more ownership over her work and the clients she served.
From there, she transitioned into virtual assistance (VA). The VA world exposed her to the behind-the-scenes of many different online businesses and gave her a chance to experiment with different types of work. Over time, she noticed a pattern: clients kept asking her to handle their social media. And not just to post content — they wanted real strategy behind it.
Recognizing both the demand and her own passion for the work, Megan made the leap into specializing in social media management, helping business owners create a consistent, strategic online presence without the stress of doing it all themselves.
How Motherhood Shapes Megan’s Business Today
Megan runs her business in a way that reflects her priorities as a mom. Her schedule is built around school drop-offs, pick-ups, and family activities. She takes on clients who respect her boundaries and value the balance she brings to the table.
Motherhood also made her more intentional about where she spends her time and energy. Instead of chasing every opportunity, she filters decisions through one central question: Will this work for my life? That mindset ensures her business supports her family, not the other way around.
How to Know When You’re Ready to Hire a Social Media Manager
Megan shared several signs that it might be time to bring in professional help with your social media:
You avoid it entirely. If posting, engaging, or even thinking about content fills you with dread, consistency will be nearly impossible.
It’s taking you away from your core work. If you’re spending hours tweaking an Instagram post instead of serving your clients, your growth is suffering.
You’re inconsistent. Sporadic posting confuses your audience and slows down momentum.
You’re ready to grow but feel stuck. You know you need to show up online, but you don’t have the time or strategy to make it happen.
When you hire a social media manager, you free yourself to focus on the work only you can do — while ensuring your brand is still showing up consistently in front of your audience.
Setting Yourself Up for Success When You Hire
Hiring a social media manager isn’t just handing over your passwords. To get results, Megan recommends:
Setting clear goals — Are you trying to increase leads, build brand awareness, or grow your community?
Documenting your brand voice and visuals so content stays consistent.
Being realistic about results — Organic growth takes time.
Collaborating regularly — You’ll still need to provide updates, ideas, and occasional personal content.
The more prepared you are before you bring someone on, the smoother the process — and the better the results.
The Advantage of Motherhood in Business
One of my favorite takeaways from Megan’s story is how she views motherhood as an asset to her business. Skills like multitasking, problem-solving, and emotional intelligence directly strengthen her client relationships and content strategies.
And because she’s clear on her boundaries, she’s able to be fully present for her clients and her family — without burning out.
Build a Business That Works for Your Life
Whether you’re a parent or not, Megan’s approach offers a valuable reminder:
Your business should fit your life, not consume it.
You can bring in help when you need it.
Boundaries aren’t a limitation — they’re a strength.
Success should be defined on your own terms.
When you intentionally design your business around your priorities, you create space for both growth and joy.
🔗 Links & Resources Mentioned In The Episode:
➡️ Follow Megan on Instagram @meganphillips.co
➡️ Visit Megan's Website www.meganphillips.co
➡️ Grab Megan's Free Guide: From Overlooked To Booked On IG
🎧 Listen to episode 24 of The Six Figure Brand Podcast on Spotify, Apple Podcasts, Amazon Music, and YouTube
